Redefining Mobile App Development Success in the Middle East – 6 Business Case Studies – appinventiv.com

How to Choose the Best AI Agent Development Company for Businesses
25+ Disruptive AI Agent Business Ideas You Should Launch in 2025
How to Hire the Best AI Developer for Your Custom Project? Key Steps, Costs, and More
How to Build an AI App? Steps, Features, Costs, Trends
AI in Transportation: Benefits and Use Cases for Modern Enterprises
How to Build an Intelligent AI Model: An Enterprise Guide
The Role of AI in the Oil and Gas Industry – 10 Use Cases, Benefits, Examples
AI in Real Estate: 16 Powerful Applications with Real Examples
AI in the Automotive Industry Transforms the Future of Business: Benefits and Use Cases
A leading digital platform to offer engaging shopping experience to users
A mobile app to digitalise & expand KFC’s digital footprint
The MIT Innovation award-winning app with $52 million funding reshaping the employment landscape.
A transforming ERP solution for the world’s largest furniture retailer
A refined UX strategy for Domino’s to increase their conversion rate by 23%
A SaaS-based financial literacy and smart money management platform for kids
How to Build a Patient Waitlist Management Software? Process, Features, Costs
How to Build a White-Label Grievance Management Software? Process, features, costs
How to Choose the Right AI Consulting Company in Australia & Why You Need One
How to develop an LLM model? A comprehensive guide for enterprises
How Much Does It Cost to Build a Healthcare App?
How Much Does It Cost to Build an AI Product?
InventivAI by Appinventiv: A New Era of Enterprise AI Innovation
Appinventiv Achieves AWS Advanced Tier Partner Status and Triple Competency Recognition
Appinventiv Leads the Next Wave of AI Innovation for Polish Enterprises
Top 15 Mobile App Development Frameworks in 2025
AI in Logistics Industry: Key Benefits and Use Cases
A Comprehensive Guide to Embedded Software Development
Sprint Retrospective: The What, Why and How
Why Should Android & iOS App Developers Consider Flutter 2022
Benefits of Custom Business App Solution to Manage Your Organization
Driven by factors like the increasing affordability of smartphones and easy accessibility to high-speed internet, mobile app development in the Middle East (ME) has witnessed a remarkable surge in 2023. The region’s innovative environment, diverse demographics, and thriving business ecosystem contribute to a dynamic mobile app landscape.
With the UAE ranking 6th in mobile POS payment worldwide, it is no surprise that the region will have an evolving need for mobile apps as the primary engagement channel. From healthcare and finance to eCommerce and entertainment, mobile apps have become integral to ME’s daily lives. Unsurprisingly, the penetration of mobile apps in lifestyles, work culture, and interactions with the world will continue to grow in 2024 and beyond.
Countries like Dubai, Saudi Arabia, and Qatar have already recognized the power of mobile app development to revolutionize businesses across industries. Thus, they partner with leading mobile app development companies in the Middle East to redefine their digital success. For businesses specifically targeting the Egyptian market, learning about the specific costs of app development in Egypt provides crucial insights for budget allocation.
In the wide realm of Middle East app development companies, Appinventiv has emerged as a significant player in building next-generation mobile apps for businesses across industries, contributing to their immeasurable success. We have a proven track record of redefining the success of mobile apps for many business giants like KFC, IKEA, Adidas, Edamama, 6th Street, Edfundo, and more.

Let’s get a sneak peek into the increasing penetration of mobile app development in the Middle East through 6 business case studies of leading brands in the region. We will also discuss the cost, process, and benefits of app development in the Middle East. But first, we will delve deeper to understand what contributes to the unprecedented growth of Middle East mobile apps.
In the bustling business scene of the Middle East, there has been a noticeable shift towards mobile apps, and it is not just about making things easier for customers. It has become a bit of a race, where businesses realize that the number of people downloading and using their apps can make or break their bottom line.
ME’s business vibe, always lively, has taken a digital turn. Companies are getting on board with the whole tech revolution, and mobile apps are like their secret weapon. These applications, offering convenience, accessibility, and personalized experiences, help businesses connect with their customers anywhere and anytime.
In this fast-paced, digitally driven environment, the convergence of cutting-edge technologies and mobile application development in Saudi Arabia, UAE, Qatar and other countries of Middle East opens a golden opportunity for businesses. It is not merely about the conventional metrics of downloads and revenue; rather, it has become a go-to tool for driving user satisfaction, ensuring cultural relevance, and facilitating adaptation to the latest tech trends like AR, VR, and AI.
Some of the key stats about mobile app usage and downloads in the region include:

The message is clear – to thrive in today’s competitive landscape, businesses need to embrace the power of mobile applications to expand operations, engage customers, and drive sustainable growth.
Now that we know the thriving landscape of mobile app development in the Middle East, let’s explore the case studies of some leading brands in the region. Through these case studies, we will recite the impactful stories of companies that have partnered with Appinventiv to navigate the intricacies of mobile app development and witnessed an inspiring outcome. Each case study unveils the unique challenges, strategies, and success metrics, offering a glimpse of their collaborative journey with an esteemed mobile app development company in Bahrain like ours us..
In the wide realm of mobile app development in the Middle East, we have established ourselves as a trusted tech partner for businesses across industries. With a proven track record of building 3000+ innovative solutions and a commitment to excellence, we have successfully helped global businesses, including ME, elevate their user experiences, expand operations, drive growth, and redefine digital success.
Let’s discover the case studies of six business giants in the Middle East and witness how we breathed life into their distinctive imagination, setting an example of success for businesses worldwide.
KFC, a global fast-food giant and a key player under the Americana Group in the Middle East, embarked on a digital journey with Appinventiv to revolutionize its food delivery system.

Over Reliance on Aggregator Apps: KFC faced a challenge when almost 90% of its orders started coming through food delivery aggregators. This raised concerns about the brand’s dependency on third-party platforms.
Negative Reviews: The challenges took a serious turn when KFC started receiving negative reviews on its own platform due to poor user experience, tarnishing the brand’s digital image.
Digital Presence Expansion: KFC aimed to expand its digital presence in the Middle East within a year, catering to the diverse customer base across different regions.
As part of the Americana Group project expansion, KFC challenged Appinventiv to develop and launch seven KFC mobile applications within a year. To counter this, we focused on creating a robust and user-friendly food delivery app for KFC, ensuring a seamless customer experience and encouraging users to order directly from KFC’s platform. Eventually, we developed seven custom food delivery mobile apps in the Middle East within the envisioned timeframe, covering key regions such as the UAE, KSA, Kuwait, Egypt, Qatar, Bahrain, and Oman.
You may like reading: How Much Does It Cost to Develop an App Like KFC?

IKEA, the globally renowned furnishing giant, embarked on a digital transformation journey with Appinventiv to enhance the in-store experience for its customers.

Our team addressed these challenges by developing an ERP system that not only facilitated real-time access to product catalogs but also streamlined customer onboarding. The application ensured that sales representatives had instant access to accurate product information, enabling them to assist customers more effectively.
Additionally, the ERP system incorporated user-friendly interfaces for customers to navigate through product catalogs and check the products’ availability, their details, and applicable discounts on them. It seamlessly gathered customer information during the in-store experience, providing IKEA with valuable data for personalized marketing campaigns.

Edfundo, the world’s first financial intelligence hub for kids, parents, and educators in the UAE, helps children develop finance management skills from an early age.

Parental Control Functionality: Edfundo needed a platform with parental involvement to guide children in their financial decisions.
Customized UX for Financial Learning: Financial education for kids should be engaging and accessible. To meet this need, Edfundo required an intuitive user experience tailored for a young audience.
Data Analytics for User Insights: Edfundo wanted to capture and analyze user activities, providing valuable data for continuous improvement and customization.
Edfundo partnered with Appinventiv to address critical societal needs, fostering financial literacy and paving the way for strategic growth in the educational technology landscape with a well-crafted mobile app. To meet this need, our team implemented a robust parental control functionality. This feature empowered parents to closely monitor and guide their children’s money management activities within the app, ensuring a safe and controlled learning environment.
Our Middle Eastern FinTech app development team crafted custom UI/UX design incorporating vibrant, interactive, and fun elements, transforming financial learning into an enjoyable experience for kids. We also integrated a data analytics feature into the application, enhancing the learning experience and adapting content based on user interactions.

Adidas, a global powerhouse in sports merchandise, collaborated with Appinventiv to evolve its digital presence to match the preferences of its predominantly millennial customer base.

Transition from Web to Mobile: Shifting from a web-centric approach to a mobile-first strategy posed a significant challenge for Adidas to maintain the brand’s essence and design integrity while adapting to the mobile platform.
Multi-Region Launch: Adidas aimed for a multi-region launch in the Middle East. The challenge was seamlessly integrating the apps with different locations, considering diverse languages, cultural nuances, and product preferences.
Currency Integration: Adidas faced a major challenge integrating multiple currencies within the app, catering to the shopping needs of a global audience across various geographies.
To expand its digital presence and offer a seamless shopping experience on mobile devices, Adidas collaborated with Appinventiv. As a leading eCommerce app development company in Dubai, UAE, we meticulously preserved Adidas’ design system, including its logo, color codes, and branding guidelines, ensuring a consistent and recognizable identity throughout the mobile application design process.
Furthermore, our experts in eCommerce app development employed industry-leading technologies and a strategic cache management system for faster app performance, providing users in the Middle East with an immersive and engaging shopping experience.
You may like reading: How Much Does it Cost to Develop an App like Adidas?

6th Street, a leading online fashion platform in the UAE, facilitates users with a selected range of shoes, bags, and accessories from coveted fashion brands like Skechers, Dune London, New Balance, Aldo, Call it Spring, and more.

App Performance Issues: 6th Street users faced several challenges like delayed app starts, issues with payment gateways, and an overall poor app experience.
Revamping App Modules: The existing app modules of the brand were deemed unfamiliar, necessitating a restructuring for enhanced functionality and user-friendliness.
Integration of User-Friendly Features: 6th Street sought to enhance the live influencer shopping experience and implement user-friendly features for a more engaging platform.
With all such challenges, 6th Street approached us to reinstate its online shopping platform by making it more intuitive and comprehensible. Through a systematic, user-centric approach, our team succeeded in resolving the major app issues.
We crafted an intuitive UI/UX design to improve features and provide a more seamless user experience. We implemented features like secured payment gateways, push notifications, and a comprehensive data caching system to augment user engagement.
You may like reading: How Much Does It Cost to Develop an eCommerce App Like 6th Street?

Edamama, a pioneer in eCommerce, is a personalized haven for busy moms and their tiny tots. The app provides tailored product recommendations based on the child’s age, gender, and community-rated products.

Product Management System: Edamama grappled with the complexity of managing a diverse range of products seamlessly on its platform.
Flash Sale Management System: The brand wanted to inject excitement into the shopping experience through time-sensitive flash sales.
Attributes Management System: Edamama aspired to scale its product features dynamically, adapting to the evolving needs of its users.
In collaboration with Appinventiv, Edamama embarked on a journey to elevate its platform, addressing the unique challenges and enhancing the experiences of mothers and vendors alike. We, as a leading mobile app development company in the Middle East, developed a dynamic attribute management system, empowering the product engine to scale features and automatically generate unique SKUs.
Noteworthy features included a detailed product category tree, a predefined flash sale timeline system, and a centralized hub for booking online classes, events, and activities for children.
You may like reading: How Much Does it Cost to Develop an App like Edamama?

When contemplating mobile application development in the Middle East, understanding the cost dynamics is essential. While calculating the cost of mobile app development in the UAE is the most integral consideration, it is challenging to quote an exact amount. The cost specifics vary based on several factors, including the business niche and project’s complexity, features and functionalities, UI/UX design, the targeted platform (Android, iOS, or cross-platform), tech stack requirements, and the location of Middle East app development companies.
On average, a basic app with essential features can cost around $30,000 to $100,000, while a more complex app with advanced features can range from $100,000 to $300,000 or more. This wide spectrum encapsulates the multifaceted nature of the region’s tech landscape, the crucial factors mentioned above, and the ongoing demand for user-centric features.
Here is a visual presentation of the crucial factors affecting the mobile app development cost in the Middle East:

The mobile app development process in ME is quite similar to crafting a technological solution that follows a systematic approach. Starting from ideation and project planning, the project passes through the meticulous stages of design, feature integration, MVP development, rigorous testing, iteration, and deployment. Each step holds its unique challenges and triumphs, ensuring that the final product is fine-tuned to the region’s rich cultural diversity and tech-savvy population.

To delve deeper into the intricacies of the mobile app development process in ME, explore our detailed blog on the subject, providing insights into the unique challenges, best practices, market trends, costs, and how to hire mobile app development services providers in the Middle East.  As a leading mobile app development company in Abu Dhabi, Bahrain, Dubai and more, we can help you navigate the complexities of app development with ease, delivering innovative and customized solutions tailored to your business needs.

We, as a leading mobile apps development company in Dubai, played a pivotal role in redefining the digital success of business giants in the ME  – KFC, IKEA, Adidas, Edamama, 6th Street, and Edfundo.
Our deep understanding of market dynamics, proficiency in using cutting-edge technologies, and commitment to innovations help us stay ahead of industry trends, shaping the future of mobile app development in the Middle East.
Our team of 1200+ tech evangelists, a proven track record of delivering 3000+ successful projects, and business case studies testify how our strategic app development services can redefine the success of mobile app development in the Middle East.
Interested in building similar solutions like  KFC, IKEA, Adidas, Edamama, 6th Street, or Edfundo? Have a unique project idea? Don’t hesitate to partner with us! Whatever your vision is, our IT services company in Dubai will turn it into reality, helping you take your business to unprecedented heights.
Q. What are the benefits of app development in the Middle East?
A. Mobile app development in the Middle East offers several benefits, contributing to the region’s dynamic digital landscape and business ecosystem. Here are some key advantages:
Q. How much does it cost to build a mobile app in the UAE?
A. The cost of building a mobile app in the UAE can vary based on several factors, including the business niche, project complexity, features, platform choice, location of mobile app development companies in the Middle East, and so on.
On average, mobile app development costs in the Middle East range from $30,000 to $300,000 or more. You can consult with our mobile app development services providers in the Middle East to get a more accurate estimate tailored to your specific project requirements and objectives.
Q. What is the timeframe for mobile app development in the Middle East?
A. The timeframe required for mobile app development in the Middle East varies depending on factors like the app’s complexity, features, experience of Middle East mobile apps developers, and so on.
Generally, a simple app with limited features and functionalities can take around 4 to 6 months to launch, while more complex and feature-rich applications can take six months to a year or longer.
It is crucial to consider factors like design, development, testing, and deployment when estimating the timeline for a specific mobile app project in the region.
Beta feature
With over 15+ years of experience driving large-scale digital initiatives, Saurabh Singh is the CEO and Director of Appinventiv. He specializes in app development, mobile product strategy, app store optimization, monetization, and digital transformation across industries like fintech, healthcare, retail, and media. Known for building scalable app ecosystems that combine intuitive UX, resilient architecture, and business-focused growth models, Saurabh helps startups and enterprises turn bold ideas into successful digital products. A trusted voice in the industry, he guides leaders on aligning product decisions with market traction, retention, and long-term ROI.
How to Build a Logistics and Transportation App Like Aramex? Step-by-Step Process, Features, Costs
Key takeaways: The UAE and Saudi Arabia are rapidly digitizing logistics, creating strong opportunities for new delivery and fulfillment platforms. Winning in this market requires more than feature parity with Aramex; bilingual UX, COD handling, and PDPL compliance are essential. Advanced capabilities such as smart routing, micro-fulfillment hubs, and predictive analytics drive real operational efficiency.…
10 Industry-Wise 5G Use Cases Transforming Australian Businesses
Key takeaways: Industry Transformation: 5G is revolutionizing key sectors in Australia, including healthcare, manufacturing, agriculture, and logistics, by enabling real-time data processing, enhanced connectivity, and automation that improve operational efficiency and customer experiences. Enhanced Connectivity for Regional Areas: 5G technology bridges the connectivity gap in remote and regional areas of Australia, supporting industries like agriculture…
How to Build a Secure App in Australia in 2025? All You Need to Know
In today’s hyper-connected world, mobile apps aren’t just conveniences; they are the baseline of modern business. From banking and healthcare to retail and government services, apps power our daily lives. But this digital revolution has a dangerous downside: cyberattacks are escalating alarmingly. More than data exposure, this security breach costs businesses a lot, destroys customer…

Digital product consulting, development, and engineering company.
B-25, Sector 58, Noida –
201301,
Delhi-NCR, India
79 Madison Ave,
Manhattan,
NY 10001, USA
96 Cleveland Street,
Stones Corner,
QLD 4120
3rd Floor, 86-90
Paul Street EC2A 4NE
London, UK
Meydan Grand Stand,
6th floor, Meydan road,
Nad AI Sheba, Dubai
Suite 3810, Bankers Hall
West,
888 – 3rd Street Sw,
Calgary Alberta
Appinventiv is the Registered Name of Appinventiv Technologies Pvt. Ltd., a mobile app development company situated in Noida, U.P. India at the street address – B- 25, Sector 58, Noida, U.P. 201301.
All the personal information that you submit on the website – (Name, Email, Phone and Project Details) will not be sold, shared or rented to others. Our sales team or the team of mobile app developers only use this information to send updates about our company and projects or contact you if requested or find it necessary. You may opt out of receiving our communication by dropping us an email on – info@appinventiv.com
1600+ transformation engineers delivered
3000+ game-changing products.
We chose Appinventiv to build our financial literacy and money management app from start to finish. From the first call, we were very impressed with Appinventiv’s professionalism, expertise, and commitment to delivering top-notch results.
It has been a pleasure working with Appinventiv. The team is not only extremely versatile and competent but also very professional, courteous, and responsive. We certainly plan to continue working with Appinventiv for an indefinite period.
We took a big leap of faith with Appinventiv who helped us translate our vision into reality with the perfectly comprehensive Edamama eCommerce solution. We are counting to get Edamama to launch on time and within budget, while rolling out the next phase of the platform with Appinventiv.
I just want to take a moment to thank the entire Appinventiv team for your incredible support. We truly appreciate everything you’ve done, and we’re excited to continue working together as we grow here at KODA
After researching numerous companies, we finally found Appinventiv, and it was the best decision we could have made. They successfully addressed the challenges with our existing app and provided solutions that exceeded our expectations.
We approached Appinventiv with a clear vision to build a robust and future-ready platform that could seamlessly integrate with the busy lifestyle of our customers while uplifting their overall experience and giving us a competitive edge.
Transformation
Engineers Delivered
Game-changing
Products
Connect with our consultation experts to get:
Insights specific to your business needs
Roadmap to overcome your challenges
Opportunities to scale your business in this niche.

source