Finance sector makes most ‘spam phone calls’ in UAE – Arabian Business

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Written by Will Milner
UAE has one of the region’s lowest rates of unsolicited phone calls, but the finance sector is the biggest offender says Truecaller
The finance sector makes the most unwanted phone calls in the UAE, according to a new survey.
The UAE continues to strengthen its position as one of the Middle East’s most digitally secure markets, according to new Truecaller data that highlights both the country’s resilience and the specific pressure points faced by mobile users.
Insights from January to November 2025 show that, despite the UAE ranking 11th in overall spam volume across the region, financial sector communications remain the most significant source of unwanted calls.
Banking-related calls account for 19.4 per cent of all reports submitted by Truecaller users—almost double the share of general marketing calls at 10 per cent.
When banking, insurance and broader financial services are combined, the financial sector represents almost 30 per cent of all reported unwanted calls in the UAE.
Truecaller notes that the UAE continues to maintain one of the region’s lowest spam volumes, reflecting the strength of the country’s digital infrastructure and regulatory framework.
Rishit Jhunjhunwala, Global CEO at Truecaller, said: “The UAE’s remarkable progress in digital security is a testament to its vision for a connected future. As the market evolves, we see tremendous opportunities to enhance trust and transparency in communication.”
Truecaller encourages residents to use identification features to better distinguish between important service calls and unwanted solicitations, supporting safe and seamless communication as mobile usage continues to expand nationwide.
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